Welcome to the website of Carrie Henderson, non-fiction writer researching the House Of Mirelle, social history and British vintage fashion. Contact: email@example.com: Twitter @carriehentweets #HULL2017
Monica Piekielniak is a fashionista with nous. She knows some of the best finds are tucked away on the rails in charity shops. Little did she guess that her latest discovery – a grey / taupe box jacket – would take her search for the label far away from Poland all the way to the UK:
“I bought a jacket in the thriftshop in Poland with the tag of this company. Everytime when I find any interesting things I’m checking its value, company where it comes from, price in the online shop etc,” she said.
“When I saw that in the net ain’t much informations about Elka Couture I became more interested because I realised it isn’t much known company as H&M or New Look etc and when I saw that it was working only in 1960s I was totally shocked.”
“It’s unbelievable that a jacket from 60’s in UK moves to 2015 in Poland!” she added.
Since she’s found out more about the Elka Couture brand she doesn’t wear the jacket, keeping it as an “interesting item” in her wardrobe.
How the jacket ended up in Poland will always remain a mystery. If any Polish readers know who owned the jacket, post a comment here to let us know!
Most Elka Couture items are not as well travelled as Monica’s and are found closer to home. Ray Gumbley, photographer, works for the charity Age UK:
“Yesterday I was out looking for a black vintage dress for a model to wear in some photographs I’m doing. I was looking up the name of the label when I came across your site. Its a long black dress with sequins around the chest inside the label reads ELKA Couture.”
When asked what he was planning on doing with his new couture purchase he said:
“I’m not sure what I’m going to do with the dress yet. I will probably try and auction it or put it in one of our charity shops (I work for Age UK Derby and Derbyshire) to raise some funds for Age UK or do what I normally do and hoard it and keeping swopping it for another dress lol.”
We’d love to know what your decision was, Ray and if you have some photos from portraits you took, go ahead post the link to them here.
Jacqui Taylor is the proud owner of an electric blue textured synthetic dress suit made by Elka Couture. It was designed in a twin-set style that was very fashionable in the 1960s and 1970s.
“No, there are no washing instructions on the dress or coat,” she added.
How can you date this gorgeous outfit?
A law was passed in Britain in 1986 to insert fabric care labels – or laundry symbols – into all garments made in the UK. Between 1963 and 1986 the typical washing machine and temperature symbols that are so familiar to us today were sewn less frequently into garments and were not included at all before the 1960s.
Jaqui’s outfit had no such labelling. That, the synthetic textured fabric and the style helps to date it to the 60s or 70s. What a beautiful eye catching outfit with over 40 years of history behind it.
Monika all the way from Poland, asks the 6 million dollar question – or should that be Euros 😉
“I’m interested if Elka Couture was much known company in UK? Was they selling haute couture clothes …as its name suggests or it was something like the whole network of shops, or the only one in Hull?
“I also found the site of Hull Museum when I saw that they also collect Elka Couture clothes, then why they are so important?”
Well, Monika. I’ll try to give you an answer:
Elka Couture was a label that was based in London in the UK. It produced fashions mainly between the 1960s and the 1970s. Its designs were always eye catching and used 60s or 70s synthetic fabrics that were sometimes bold, sometimes glamorous and always unique.
Your jacket is unusual because it is made of natural fabric – cotton.
Elka Couture designs reach across the years since to attract people like you when you find them in the rails of charity shops, in auction houses or in vintage markets.
A maxi dress with the Elka Couture label was donated to Hull Museum because the label was sold at the House Of Mirelle – and that’s where your search started.
Follow me here as I blog more about Elka Couture, Hull vintage fashion and the House Of Mirelle.
If you have an Elka Couture item take good care of it, it’s a part of British fashion history..
Shopping expeditions to the high street or browsing online to buy that must-have pair of shoes is far away from the couture shopping experience.
Couture, or hand-made clothing made to an individual’s requirements is every bit as glamorous as it sounds and its history is not entirely French!
Although ‘couture’ is a French word meaning ‘sewing’, the business was invented by a British fashion designer called Charles Frederick Worth.
This grand-sounding gentleman worked as an apprentice in various textile merchants in the 19th Century. While he was learning about fabrics, a skill essential for any fashion designer, he visited art galleries and studied portraits of historic women. He was consumed and inspired.
On moving to Paris in 1845 he set up a small dressmaking department in the firm Gagelin which was so successful that in 1858 he’d branched out on his own. The ‘House Of Worth’ is widely regarded as the first couture house in history.
His creations were so extraordinary that they were received with acclaim. French royalty ordered and bought them, American women flocked to Paris to view and buy and European aristocracy bought and wore House Of Worth creations.
His fashion house had a strict heirarchy of ‘hands’ or employees, a Directrice – or head salesperson who was in charge of selling the clothes – and their skills were second to none.
His garments were extremely expensive, exclusive and completely out of reach of the average woman. They were living works of art.
Realising they needed to safeguard the standards associated with the name couture, Le Chambre Syndicale de la Haute Couture established a set of guidelines. Anyone calling themselves a couture house must adhere to them. These rules were tightened up in 1945 at the close of World War 2 and are still in use today.
Parisian fashion held the world in it’s hands. By the 1900s it was simply the center of fashion worldwide.
But Britain wasn’t forgotten – it had its own couturiers too.
Based in London the work of Digby Morton, Norman Hartnell, Bianca Mosca, Hardy Amies and Edward Molyneux established British fashion in the international marketplace.
In 1941 they became the founder members of the Incorporated Society of London Fashion Designers – or IncSoc. These designers were asked to create patterns for Utility clothing under the clothes rationing scheme in World War 2. The results of the CC41 designs have remained in the British consciousness since.
They used quintessential British tailoring skills to create a wardrobe that was simple, understated and elegant. With the Utility scheme for the first time couture creations were entirely within reach of the British public.
The House Of Worth was by no means the only or first fashion house but Charles Worth was such an extraordinary publicist that his name has been associated with the establishment of couture fashion since.
His success is also a story about how a couture fashion business relies on publicity and promotion, social connections, reputation and word of mouth recommendation.
It was as vital then as customer service and branding is now.
Mira Johnson, Directrice of The House Of Mirelle followed in his footsteps. She was the powerhouse behind Hull’s fashion house and like Worth, a consummate publicist. She harnessed the power of the press to advertise ‘her fashion house.’
Through doing so she left a legacy for us to admire in the pages of journals and newspapers of the era and everlasting awareness of the couture designs found in donations to Hull Museum made by the House Of Mirelle.