Posted in 1970s Fashion, Creative Writing, Creative Writing About Fashion, Fashion History, The History Of Sewing Patterns, Vintage Fashion Blog, Vintage Fashion History, Vintage Fashion Research

Sewing The 70s: Vintage Sewing Patterns In The Era Of Glam and Punk

Starting the 70s. This pattern from 1970 shows the influence of the 60s in shorter skirts, turtle necks and bow-fronted shirts.
Starting the 70s. This pattern from 1970 shows the influence of the 60s in shorter skirts, turtle necks and bow-fronted shirts.

The 70s are back as a design inspiration for high fashion. Before too long shoppers will see flares, wedges and maxi skirts trickling onto the high street and we’ll be swapping skinny jeans for wide strides once again.

For home dressmakers like myself, the return of the 70s heralds a glorious nostalgia because it was in this decade that I first sat in front of a sewing machine making clothes.

In those days my tastes were influenced by fashion magazines and the girls go-to manual for fun and teen living ‘Jackie’, but my expeditions were simple because I was still young and at the start of learning the language of home sewing.

The pattern envelope says: Chuck Howard is a talented and versatile designer ..originality and elegance clearly express his philosophy. Year unknown.
The pattern envelope says: Chuck Howard is a talented and versatile designer ..originality and elegance clearly express his philosophy. 1970s but year unknown.

You never forget your first time making something to wear – mine was inspired by the 1978 film ‘Grease.’

The world went mad for 50s retro and I did too. I bought a length of cheap green floral cotton that cost under a pound a meter, borrowed a tape measure and my mother’s sewing machine, laid out large pieces of newspaper on the kitchen table and made a circle skirt.

I had help with the measurements and cutting the pieces of newspaper into a pattern, but I was determined to make it myself from start to finish.  I’d already been taught how to thread and use the sewing machine and like a new driver I didn’t veer from one track of running stitch throughout.

Two sides of 1975 in fashion.
Two sides of 1975 in fashion.

Afterwards I proudly hand stitched the buttonhole over the top of my first invisible zip and hung it on my wardrobe doors so I could admire it while I played 45s and listened to Top of The Pops and wrote letters to my friends.

When I returned to school on Monday morning the trouble I got into because my homework wasn’t complete was offset by the feeling of achievement when I wore the skirt afterwards. I was hooked on home sewing and the history of fashion forever.

Kaftans were all the range in 1973. Comfort dressing at it's height.
Kaftans were all the range in 1973. Comfort dressing at it’s height.

I grew out of it, eventually, and I held onto it for many years as a memento. Throwing it away was an emotional moment, but by then grunge, punk and new wave had replaced 50s retro and I’d sewn many more complex projects.

The mind-swimmingly complicated process of deciphering the sewing pattern blueprints had also passed and I had the start of a collection of vintage sewing patterns from all eras and all styles that I still add to today.

When you buy a vintage pattern it is rarely in perfect condition, it is often ripped and torn or even covered with the dreaded sellotape – a total no-no for conserving paper patterns.

1976 - Oh So Boho!
1976 – Oh So Boho!

But despite the flaws, the marks on the envelopes are evocative and intriguing.

They record the first owner’s comments, struggles and tips, as if they knew that in the future someone would be holding the pattern in their hands again, marvelling at the design long forgotten and about to unfold fashion history for the first time in years.

The news that the 70s are back has made me rub my hands with glee.

Here come the boys! Men's fashions in 1977.
Here come the boys! Men’s fashions in 1977.

During the 70s home sewing was on the decline due to mass production of clothing.  Women were working more than ever before and there wasn’t as much free time available to make clothes.

But it was still common to leaf through pattern catalogues on a Saturday morning at the nearest department store, choosing the next sewing project.

I own more than 50 vintage patterns from that decade. Looking back through my collection, the 1970s fashions are laid out to enjoy and imagine making all over again.

Diane Von Furstenburg's famous wrap dress invented during her divorce. A staple item in a woman's wardrobe since.
Diane Von Furstenberg’s famous wrap dress invented during her divorce. A staple item in a woman’s wardrobe since.

They walk through my memory like music from the past, making me wish for long slender legs and figure to match so that I’d be able to wear them when I grow up, exactly as I did then.

Faces look back at me. Those unseen and unknown models drawn by unrecognised artists, snapped by photographers never found behind bursts of light at London Fashion Week.

The 1970s was the most changeable decade for fashion in history and the start of my love affair with fashion. These patterns are precious reminders of the past.

They show how styles, designs and tastes from the big name designers brought more change and diversity to high street fashions than ever before or since.

The last of the 70s. 1979 fashion before the dawn of the 80s. All change!
The last of the 70s. 1979 fashion before the dawn of the 80s. All change!

© Carrie Henderson 2015

 

 

 

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